Atlanta Developers' Conference

Keynote

More Software, Different Work

Generative AI and coding agents are lowering the cost of producing software, giving organizations the ability to build more products, automate more work, and pursue ideas that were previously too expensive.

As implementation becomes cheaper, the value of developers shifts toward defining problems, directing agents, designing systems, validating outcomes, and owning what reaches production.

The result is a changing industry—new software economics, new team structures, new career paths, and new expectations for the people responsible for turning abundant code into trusted software.

Jared Rhodes

Principal Consultant, EPAM Systems | Microsoft MVP

Jared Rhodes is a Principal Consultant at EPAM Systems and a Microsoft MVP with more than 15 years of experience in enterprise technology. He has led digital transformation work for Fortune 100 clients across insurance, retail, and life sciences, with a focus on cloud architecture, IoT, AI, and modern application platforms.

His current work spans Azure, AWS, and local private cloud infrastructure, with an emphasis on practical hybrid and edge architectures that connect devices, data, and applications. With a background in physics and a career that has included insurance systems, software engineering, and consulting across mobile, web, services, and cloud, Jared brings both technical depth and cross-domain range to modernization efforts.

His published work reflects a practical approach to architecture, particularly around reusable patterns such as event-driven edge inference and cloud feedback loops.